Mailchimp charges $13-350/month based on contact list size — even dormant contacts count. FairMail charges per email sent. 10,000 emails = $3. 100,000 emails = $30. Zero contacts this month? $0. 89% cheaper at every scale.
Mailchimp pioneered email marketing. Then they pioneered contact-based pricing: you pay for every email address on your list, whether you email them or not. You shouldn't pay $135/month because someone signed up for your newsletter in 2019.
You pay for every subscriber, even unsubscribed and inactive ones. 25K contacts at $135/mo even if you only email 5K of them.
Mailchimp has raised prices 3 times in 2 years. Intuit acquisition drove costs up. Users report 50-100% increases overnight.
A/B testing requires Standard ($20/mo). Advanced automation requires Premium ($350/mo). Send time optimization is locked behind the highest tier.
Go over your contact limit mid-campaign? Mailchimp auto-upgrades your plan. Surprise bills are the #1 complaint on review sites.
Import your contacts for free. Pay per email sent, not per contact stored. No subscription, no contracts, no surprise bills.
1,000 free emails. No credit card required.